This article will show you what copywriting needs today to get maximum response and profits. Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. …
Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet …
Should You Write a Long-Copy Ad or Keep it Short? Read More »
A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools. Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how …
If there is one role to be filled in the Internet which matters most to a website, it is none other than content writers. Of course we could not ignore the fact that web designers and programmers are also important in giving a good website. However, it is the content that matters to the audience. …
A Novice Guide to Become an Effective Content Writer Read More »
Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as <I>The Cat in the Hat,</I> <I>Hop on Pop</I> and <I>Green Eggs and Ham.</I> The reason …
Do you use weak verbs? Are you needlessly redundant, or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing. We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use …
Here’s a terrific new article : The demand for case study writers is booming. Yet very few freelance writers are aware of this fun and lucrative market. This article explains. I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career …
6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers Read More »
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