Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells. <b>Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology …
Website Copywriter Tips: Write Web Copy for People not Technology Read More »
How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. How does your personality affect your web copy? Whether you …
You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way. <b>You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the …
Have you read Paco Underhill’s fascinating book, “Why We Buy,” about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the “transition zone.” If your homepage copy creates a sales zone not a transition zone, you could …
Website Copywriter Tips: Homepage Copy – The Transition Zone Read More »
The Secrets behind Sales Letter finally revealed! If you want to know how they make it, you’ll definitely need to know what they’re doing. People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having …
5 Must Have Questions In A Sales Letter – Must Know Read More »
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