Examines major techniques of the writing of informative and convincing content. Provides information on the influence of marketing on copywriting process. Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients. Steadfast and returning customers will undoubtedly judge you by the quality …
Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet …
Should You Write a Long-Copy Ad or Keep it Short? Read More »
Do you use weak verbs? Are you needlessly redundant, or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing. We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use …
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