It seems people just don’t get it. There’s lots of talk about SEO copywriting these days, but hardly any of it is on target. Everyone seems to be forgetting the fact that SEO copywriting is primarily about copywriting, not search engines. I’ve been frustrated lately. It seems people just don’t get it. There’s lots of …
I love testing and tracking so, it was only natural for me to track the moves of a little SEO copywriting experiment I did. My findings were quite interesting. What would happen if…? I’m a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a …
Does your copy have to be at the top of the page? Do you have to keep all your text together on the page? Find out if these are fact or fiction. It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web …
There are two mistakes almost every amateur search engine copywriter makes. Let’s take a look at each one. It really gets my blood pressure up. SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply …
The 2 Most Common Mistakes When Writing With Keywords Read More »
Watch as professional SEO copywriter Karon Thackston takes a site with no emotional appeal and no search engine rankings and turns it into a great success! You’ve got a great product or service. Now, how do you make buyers sit up and take notice? How do you get them excited about what you’re offering? You …
SEO Copywriting Makeover: Finding the Right Trigger Read More »
When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors. Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you’re paying each …
Lower Cost & Increase Conversion of Your AdWords Ads Read More »
When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you’ll take time to learn that keyword use goes beyond the search engines, It seems to be a single-sided debate. When you …
What is Google looking for in the way of copy? How can you make sure your pages are trusted by Google? Here are some excellent tips straight from the source. As long as I’ve been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their …
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I’ll show you how it’s done. Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an …
Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2 Read More »
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I’ll show you how it’s done. In part 1 of this series , we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of …
Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2 Read More »
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