I’ll let you in on a secret: The 5 W’s aren’t just for reporters writing breaking news stories or publicists cranking out press releases. You can use them to strengthen marketing pieces, even advertising. Let me show you how. Meet the five W’s: Who, What, When, Where, Why. Oh, them, you say. Inverted pyramid and …
If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is …
It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” Do you know what it is? It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” I’m talking about …
This article will show you what copywriting needs today to get maximum response and profits. Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. …
Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor’s websites a ‘gander’ every now and then, in case they’re doing something that I should be doing. Wannabe copywriters often check out my site for information relating to my services and …
Writing a killer headline is the key ingredient in your sales copy.It forces the prospect to read on abe further influenced.Learn the key points to writing a killer headline. The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and …
This checklist is based on what works best from over 1,200 copywriting projects. You can use this copywriting checklist when you are copywriting – or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. …
If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you get an “A” …
Discover some fantastic tips on getting your reader to get past your headline and read your entire business offer, giving you much more chance of turning it into business profits! Obviously, if you’re paying to advertise your business, you want people to read your whole ad, so they know what you’re offering and can make …
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Discover some great tips on how to get people noticing your advertising using effective captivating headlines! HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use. Now you are using headlines, aren’t you? And NOT your logo – that’s not a headline. …
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