Internet copywriting

One Product, Three Customers, Three Different Ways To Write

Before assuming that every member of your target audience is alike, take some time to do a little research. Then write so that you communicate directly with them on their level. You’ll find your conversions rise when you give your visitors the information they want. My soapbox is just about worn out. I’ve been preaching …

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Copywriting Basics – Answer The Questions You’d Want Answered

Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered. Who? Tell the reader who your product will help. This should be your target market. What? Tell your reader …

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