Website Copywriter Tips: Homepage Copy – The Transition Zone
Have you read Paco Underhill’s fascinating book, “Why We Buy,” about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the “transition zone.” If your homepage copy creates a sales zone not a transition zone, you could …
Website Copywriter Tips: Homepage Copy – The Transition Zone Read More »