It seems people just don’t get it. There’s lots of talk about SEO copywriting these days, but hardly any of it is on target. Everyone seems to be forgetting the fact that SEO copywriting is primarily about copywriting, not search engines. I’ve been frustrated lately. It seems people just don’t get it. There’s lots of …
In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing …
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Surprisingly many people think that creating, say, a website in a foreign language means just to translate the existing English version. It’s not that simple. Conveying messages to people who speak other languages and may have cultural background other than yours is a tricky task — but it pays. Expanding businesses into other countries means …
These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? These days, there’s widespread acceptance that a website is an integral part of the marketing …
No matter how well you write, or even if you have a professional writer create your web site copy, you’re going to have errors. Misspelled words, awkward sentences, phrases that don’t make sense, and words that are used incorrectly run rampant through many sites. And it’s no wonder. Writing well is hard work. Even a …
Examines major techniques of the writing of informative and convincing content. Provides information on the influence of marketing on copywriting process. Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients. Steadfast and returning customers will undoubtedly judge you by the quality …
The article describes efficient techniques for the developing of easy-to read, appealing and attractive copywriting content that should help businesses to increase the sales and improve the ratings of their web sites. The article also focuses on the skills and experience that the copywriter should possess in order to develop modern copywriting content. Few of …
I love testing and tracking so, it was only natural for me to track the moves of a little SEO copywriting experiment I did. My findings were quite interesting. What would happen if…? I’m a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a …
If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is …
It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” Do you know what it is? It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” I’m talking about …
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