In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing …
What Does It Take To Succeed As An Independent Copywriter? Read More »
Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells. <b>Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology …
Website Copywriter Tips: Write Web Copy for People not Technology Read More »
How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. How does your personality affect your web copy? Whether you …
You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way. <b>You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the …
Have you read Paco Underhill’s fascinating book, “Why We Buy,” about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the “transition zone.” If your homepage copy creates a sales zone not a transition zone, you could …
Website Copywriter Tips: Homepage Copy – The Transition Zone Read More »
Provides an insight into the process of choosing professional copywriter and the qualities that the copywriter must possess. Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and …
The indispensable qualities of professional copywriter Read More »
A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools. Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how …
If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you get an “A” …
Tips and tricks on how to find a writer when you want someone special by freelance writer, Lynn Walford, Webmistress of freelancewrtiernow.com. You’ll discover several ways to weed-out the fakers from the shakers and miracle makers. You’ll also learn what makes writing great. Seek and Ye Shall Find? Sometimes finding a good writer can be …
How to Find and Hire a Great Freelance Writer / Copywriter Read More »
You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives. What you don’t know is how to find that copywriter. You already know that professional copywriting is worth its weight …
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