How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. How does your personality affect your web copy? Whether you …
You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way. <b>You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the …
Have you read Paco Underhill’s fascinating book, “Why We Buy,” about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the “transition zone.” If your homepage copy creates a sales zone not a transition zone, you could …
Website Copywriter Tips: Homepage Copy – The Transition Zone Read More »
It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” Do you know what it is? It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” I’m talking about …
If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you get an “A” …
Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as <I>The Cat in the Hat,</I> <I>Hop on Pop</I> and <I>Green Eggs and Ham.</I> The reason …
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads. To write successful copy, you need to know as much as you can. It goes beyond reading …
22 Questions to Ask Before You Write a Single Word Read More »
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. Find out how you can avoid this dire marketing situation. Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely …
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