communication

Website Translation and Localization: DIY Guide

Surprisingly many people think that creating, say, a website in a foreign language means just to translate the existing English version. It’s not that simple. Conveying messages to people who speak other languages and may have cultural background other than yours is a tricky task — but it pays. Expanding businesses into other countries means …

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A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as <I>The Cat in the Hat,</I> <I>Hop on Pop</I> and <I>Green Eggs and Ham.</I> The reason …

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