advertising copy

Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet …

Should You Write a Long-Copy Ad or Keep it Short? Read More »

Do you use weak verbs? Are you needlessly redundant, or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing. We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use …

9 Tips for Better Copywriting Read More »