I’ll let you in on a secret: The 5 W’s aren’t just for reporters writing breaking news stories or publicists cranking out press releases. You can use them to strengthen marketing pieces, even advertising. Let me show you how. Meet the five W’s: Who, What, When, Where, Why. Oh, them, you say. Inverted pyramid and …
This article will show you what copywriting needs today to get maximum response and profits. Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. …
Writing a killer headline is the key ingredient in your sales copy.It forces the prospect to read on abe further influenced.Learn the key points to writing a killer headline. The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and …
This checklist is based on what works best from over 1,200 copywriting projects. You can use this copywriting checklist when you are copywriting – or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. …
Here are some great tips on how to overcome one of the biggest challenges in every business’s advertising, how to gain the trust of potential customers! One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may …
Discover some fantastic tips on getting your reader to get past your headline and read your entire business offer, giving you much more chance of turning it into business profits! Obviously, if you’re paying to advertise your business, you want people to read your whole ad, so they know what you’re offering and can make …
How To Get More People To Read Your Ad Til The End Read More »
Discover some great tips on how to get people noticing your advertising using effective captivating headlines! HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use. Now you are using headlines, aren’t you? And NOT your logo – that’s not a headline. …
How To Get More People To Notice Your Advertising Read More »
Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, it’s easier then you think.) If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating …
Copywriting 101: How to Get Your Customers to Take Action Read More »
How to sell more of anything via effective, cheap, useful, fruitful and intelligent advertising. Specific strategies to increase your sales in any type of business, online or off, without spending a fortune on copywriting. Copy makeovers can work magic. Perhaps all you need is a little medicine… and not major surgery. Take whatever sales copy …
Let us show you how to increase your marketing results and get more qualified leads through effective, proven copywriting. If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because …
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