I’ll let you in on a secret: The 5 W’s aren’t just for reporters writing breaking news stories or publicists cranking out press releases. You can use them to strengthen marketing pieces, even advertising. Let me show you how. Meet the five W’s: Who, What, When, Where, Why. Oh, them, you say. Inverted pyramid and …
Does your copy have to be at the top of the page? Do you have to keep all your text together on the page? Find out if these are fact or fiction. It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web …
“Know your target audience.” It’s the #1 rule of copywriting. With the Words That Sell reports, all the hard work has been done for you. Just pick a profession and you’ll get tons of insightful details to help you write better copy. It’s the Golden Rule of copywriting. “Know your target audience.” It is impossible …
Before assuming that every member of your target audience is alike, take some time to do a little research. Then write so that you communicate directly with them on their level. You’ll find your conversions rise when you give your visitors the information they want. My soapbox is just about worn out. I’ve been preaching …
One Product, Three Customers, Three Different Ways To Write Read More »
When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you’ll take time to learn that keyword use goes beyond the search engines, It seems to be a single-sided debate. When you …
Top notch, quality content can take any website to the next level. It is important to have keyword articles on your site that can increase your traffic. These articles have been proven to be one of the best internet marketing techniques available. When it comes to making the most of your website or blog, you …
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