When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors. Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you’re paying each […]
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If you are a good writer, you should be able to pick up copywriting. The key behind copywriting is that you must understand that you’re writing in a different style and to a different audience. A good quote that will be used to start this article comes from the book The Copywriter’s Handbook, A Step-By-Step
What is Google looking for in the way of copy? How can you make sure your pages are trusted by Google? Here are some excellent tips straight from the source. As long as I’ve been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their
Some copywriters think writing is writing, and that it doesn’t matter whether you’re writing for print or the internet. It’s all the same. I suggest there are lots of differences. One of the biggest copywriting mistakes I’ve seen over and over again is writing about features rather than benefits. But, you say, I want everyone
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Want to increase your online sales? Make sure your offer is one they can’t pass up! Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a
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Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative. Many people feel uncertain when dealing with copywriters.
Here are some great tips on how to overcome one of the biggest challenges in every business’s advertising, how to gain the trust of potential customers! One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may
Discover some fantastic ways to make sure people are happy to pay more for your product and service instead of shopping around for the cheapest price elsewhere! Doesn’t it suck when people don’t respect the price you charge? When they always want a special deal? Well guess what? It’s probably YOUR fault! When people ring
Discover some fantastic tips on getting your reader to get past your headline and read your entire business offer, giving you much more chance of turning it into business profits! Obviously, if you’re paying to advertise your business, you want people to read your whole ad, so they know what you’re offering and can make
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Discover some great tips on how to get people noticing your advertising using effective captivating headlines! HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use. Now you are using headlines, aren’t you? And NOT your logo – that’s not a headline.
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