How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. How does your personality affect your web copy? Whether you …
You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way. <b>You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the …
Have you read Paco Underhill’s fascinating book, “Why We Buy,” about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the “transition zone.” If your homepage copy creates a sales zone not a transition zone, you could …
Website Copywriter Tips: Homepage Copy – The Transition Zone Read More »
The article provides you with an insight into the process of hiring professional and skilled copywriter. The article examines the skills and experience that highly skilled web site copywriter should possess in order to compose attracting and appealing content. The process of keywords search is well-known. However large the company can be, whatever industry it …
These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? These days, there’s widespread acceptance that a website is an integral part of the marketing …
Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting. There is a great deal of demand for Web copywriting today as more …
No matter how well you write, or even if you have a professional writer create your web site copy, you’re going to have errors. Misspelled words, awkward sentences, phrases that don’t make sense, and words that are used incorrectly run rampant through many sites. And it’s no wonder. Writing well is hard work. Even a …
I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with only …
Examines major techniques of the writing of informative and convincing content. Provides information on the influence of marketing on copywriting process. Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients. Steadfast and returning customers will undoubtedly judge you by the quality …
The article describes efficient techniques for the developing of easy-to read, appealing and attractive copywriting content that should help businesses to increase the sales and improve the ratings of their web sites. The article also focuses on the skills and experience that the copywriter should possess in order to develop modern copywriting content. Few of …
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