Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter! Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter! Don’t get me wrong, it’s a great […]
Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as <I>The Cat in the Hat,</I> <I>Hop on Pop</I> and <I>Green Eggs and Ham.</I> The reason
Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Professional SEO business is also known as Internet Content Writing, Web Content Writing, amongst other terms. Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by
A Comprehensive Guide for Beginners to SEO Content Writing Read More »
The foundation for creating advertising copy or website writing that floods your newly designed website’s copy with cash-in-hand ready-to-buy customers is forged from the interview process between you and your copywriter. The answers to the questions below are crucial to the effective and successful completion of your project. The foundation for creating advertising copy that
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To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads. To write successful copy, you need to know as much as you can. It goes beyond reading
22 Questions to Ask Before You Write a Single Word Read More »
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. As websites and electronic commerce
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Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world –
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From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep
Do you use weak verbs? Are you needlessly redundant, or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing. We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use
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