I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with only …
Examines major techniques of the writing of informative and convincing content. Provides information on the influence of marketing on copywriting process. Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients. Steadfast and returning customers will undoubtedly judge you by the quality …
I’ll let you in on a secret: The 5 W’s aren’t just for reporters writing breaking news stories or publicists cranking out press releases. You can use them to strengthen marketing pieces, even advertising. Let me show you how. Meet the five W’s: Who, What, When, Where, Why. Oh, them, you say. Inverted pyramid and …
The article describes efficient techniques for the developing of easy-to read, appealing and attractive copywriting content that should help businesses to increase the sales and improve the ratings of their web sites. The article also focuses on the skills and experience that the copywriter should possess in order to develop modern copywriting content. Few of …
I love testing and tracking so, it was only natural for me to track the moves of a little SEO copywriting experiment I did. My findings were quite interesting. What would happen if…? I’m a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a …
If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is …
It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” Do you know what it is? It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” I’m talking about …
Types of cameras: Box, Folding-Roll, and Viewfinder. This information will help you decide which camera suits your photography needs the best. For several decades, the box camera was the gadget of choice for the typical amateur photographer. This is because it was cheap and simple, yet still capable of excellent results under most …
Types Of Cameras: Box, Folding-Roll, And Viewfinder Read More »
This article will show you what copywriting needs today to get maximum response and profits. Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. …
Provides an insight into the process of the designing and writing of effective, compelling and attractive copywriting and explains several useful tips on how to write efficient web site copywriting. Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and …
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