SSSolutionsAbroad

Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I’ll show you how it’s done. Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an […]

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Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I’ll show you how it’s done. In part 1 of this series , we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of

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Copywriting Basics – Answer The Questions You’d Want Answered

Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered. Who? Tell the reader who your product will help. This should be your target market. What? Tell your reader

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